Legal
Privacy Policy
Table of Contents
Introduction
Prop Plus Capital ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us through social media platforms including Facebook, Instagram, and other Meta platforms.
By using our website or services, you agree to the collection and use of information in accordance with this policy. This policy is also designed to comply with Meta Platform Terms, Facebook's Data Policy, and applicable data protection laws.
Information We Collect
We may collect the following categories of personal information:
- Contact information: name, email address, phone number, mailing address
- Property inquiry details: property preferences, budget range, location interests
- Account information: username, password, and profile data if you create an account
- Usage data: pages visited, time spent, links clicked, referring URLs
- Device and technical data: IP address, browser type, operating system, device identifiers
- Social media data: information you share when connecting via Facebook or Instagram login (subject to your platform privacy settings)
- Communications: messages, inquiries, and feedback you send us
- AI interaction data: conversations or queries submitted through our AI-powered tools
How We Collect Information
We collect information through:
- Direct interactions: forms you complete, inquiries you submit, accounts you create
- Automated technologies: cookies, web beacons, pixels, and similar tracking technologies
- Meta Platform integrations: Facebook Login, Instagram, Meta Pixel, and Meta Business Tools
- AI tools: interactions with Claude AI or other AI assistants integrated into our services
- Third-party sources: real estate listing services, public records, and referral partners
Meta / Facebook / Instagram Integration
Our website integrates with Meta platforms. By using these integrations, you acknowledge:
- We use the Meta Pixel (Facebook Pixel) to track website activity and measure ad effectiveness. This may involve sharing hashed data with Meta.
- If you log in using Facebook or Instagram, we receive basic profile information as permitted by your platform privacy settings.
- We may use Facebook and Instagram to serve targeted advertisements based on your interactions with our site.
- Meta may independently collect data about you subject to Meta's own Privacy Policy (https://www.facebook.com/privacy/policy/).
- We do not sell data received from Meta integrations or use it in ways that conflict with Meta's Platform Terms.
- You can manage your Meta ad preferences at https://www.facebook.com/ads/preferences.
- We comply with Meta's Platform Terms of Service and Data Use Policy. Any data received through Meta APIs is used only for purposes permitted under those terms.
AI-Powered Features (Claude AI Integration)
Our website may include AI-powered features using Claude AI (provided by Anthropic). Please be aware:
- Conversations with AI tools may be processed to generate responses and improve service quality.
- Do not share sensitive personal information (e.g., Social Security numbers, financial account numbers) in AI chat interfaces.
- AI interactions are subject to Anthropic's Privacy Policy in addition to this policy.
- We do not use AI conversation data for advertising targeting without your explicit consent.
How We Use Your Information
We use your personal information to:
- Respond to property inquiries and provide real estate services
- Create and manage your account
- Send relevant property listings, market updates, and promotional communications (with your consent)
- Improve our website, services, and user experience
- Serve personalized advertisements on Meta platforms and other ad networks
- Comply with legal obligations
- Detect and prevent fraud or unauthorized activity
- Analyze usage trends and measure marketing effectiveness
Legal Basis for Processing (GDPR / California Residents)
Where applicable law requires, we process your data on the following legal bases:
- Consent: where you have given clear consent for a specific purpose
- Contract: where processing is necessary to fulfill a service you have requested
- Legitimate interests: where we have a legitimate business interest that does not override your rights
- Legal obligation: where we are required to process data to comply with law
Sharing Your Information
We do not sell your personal information. We may share your data with:
- Service providers: companies that assist with hosting, analytics, email delivery, CRM, and advertising
- Meta Platforms Inc.: via Pixel and API integrations as described in Section 4
- Real estate partners: agents, brokers, or listing services where required to fulfill your inquiry
- Legal authorities: when required by law, court order, or to protect our legal rights
- Business transfers: in the event of a merger, acquisition, or sale of assets
All third-party partners are contractually required to protect your data and use it only for specified purposes.
Cookies and Tracking Technologies
We use cookies and similar technologies including:
- Essential cookies: required for website functionality
- Analytics cookies: to understand how visitors use our site (e.g., Google Analytics)
- Advertising cookies: including the Meta Pixel, to deliver relevant ads and measure campaign performance
- Preference cookies: to remember your settings and preferences
You can control cookies through your browser settings. Disabling certain cookies may affect website functionality. You may also opt out of interest-based advertising at https://optout.aboutads.info or through the Meta Ads Manager.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain business records, and comply with legal obligations. When data is no longer needed, we securely delete or anonymize it.
User Data Deletion
You have the right to request deletion of your personal data. To submit a deletion request:
- Email us at: hello@proppluscapital.com
- Visit our Data Deletion Request page at: proppluscapital.com/data-deletion
- Use the data deletion option in your account settings (if applicable)
We will process deletion requests within 30 days, subject to legal retention requirements. Data shared with Meta platforms can also be deleted through your Facebook or Instagram account settings.
Note: If you connected your account via Facebook Login, you can revoke our app's access at any time through Facebook Settings > Apps and Websites, which will initiate deletion of associated data.
Your Rights
Depending on your location, you may have the following rights:
- Access: request a copy of the personal data we hold about you
- Correction: request correction of inaccurate data
- Deletion: request erasure of your data (see Section 11)
- Portability: receive your data in a structured, machine-readable format
- Objection: object to processing for direct marketing or legitimate interest purposes
- Restriction: request we limit how we use your data
- Withdraw consent: at any time, where processing is based on consent
California residents have additional rights under the CCPA/CPRA. To exercise your rights, contact us using the information in Section 16.
Children's Privacy
Our services are not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us immediately and we will delete it.
Data Security
We implement industry-standard technical and organizational security measures to protect your personal data, including SSL/TLS encryption, access controls, and secure data storage. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
International Data Transfers
Our services are operated in the United States. If you access our services from outside the U.S., your data may be transferred to and processed in the U.S. where data protection laws may differ from those in your jurisdiction. By using our services, you consent to such transfer.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy, please contact us:
- Company: Prop Plus Capital
- Email: hello@proppluscapital.com
- Phone: +971 50 000 0000
- Address: Business Bay, Dubai, UAE
- Website: proppluscapital.com
Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our website and updating the effective date. Your continued use of our services after changes constitutes acceptance of the updated policy.
© 2026 Prop Plus Capital — All Rights Reserved
For questions about this policy, email hello@proppluscapital.com